ORDINARY IS BORING. WE CREATED FORGOTTEN TO DO THINGS DIFFERENTLY
Fresh ingredients transformed with tradition and technology into progressive flavour-first liquids.
CULINARY APPROACH TO FLAVOUR
Forgotten has been shaped by our co-founder, Ashley Palmer-Watts. Ash is renowned for his pioneering approach and focus on simple intuitive cooking with exceptional ingredients and painstakingly developed technique. Ash brings that empirical approach to redefining these spirit categories.
Forgotten uses precision cold extraction and ultrasonic cavitation to capture intense flavours from second life ingredients sourced from UK farms, producers and manufacturers. We create distinctive complex flavours from fruit, leaves and roots that would otherwise have gone to waste.
These are blended in phases with sugars, salts and acids to create bold liquids with completely unique flavour profiles; only achievable through our innovative approach.
EXCELLENCE FROM EXCESS
Business as usual isn’t going to work; economically, socially or environmentally. Instead, we want to embed sustainability into the genesis of our brand, creating a proactive and learning-focused culture from the start.
We believe that this will help reduce the long-term cost and risk of learning, growing our business while benefiting the broader community and environment.
We want to be recognised not just for what we make but for how we make it; Forgotten is a dynamic testbed for innovative solutions for waste – and how to create something of real value from excess.
SUSTAINABLE AT ITS CORE
THE KEY ELEMENTS
